Advertising Agency

日本、中国、韓国におけるスマホやインターネット広告に関することを面白く書いていこう / Freshman@CyberAgent /All about Internet Advertising

“AdStir”(by United)’s connection with “PubNative” (a native advertising ad network service provided by PubNative) has made possible the distribution of the kind of native advertising that match the theme inside an app.

AdStir’s connection with “PubNative” realized the possibility of flexibly distributing customized native advertisement even for apps that doesn’t have a Feed feature(such as game or tool apps).

Placards held by characters in the game; advertisements on keyboard that belongs to the text input tool in the game’s; signboards in a 3D game etc., making it possible to distribute a variety of native advertising that match the theme inside an app. It is expected that this will bring a new type of revenue model in advertising into reality.

Source

http://gamebiz.jp/?p=139024