To utilize the advantage of video platform in order to approach young generation via selfie and game live stream

“Everyone plays a role.” It’s a new generation that user can easily engage to any media platform via social media and smartphone. Thus, the way to make the use of platform and get more users involved is the new issue as an advertiser or ad publisher.

A few video platforms introduced in the articles, including niconico, Ustram,Vine and etc, are of unique features to attract various user segments in Japan market. To better know about characteristics of those platforms are crucial for advertisers to consider what kind of user are the target of their product/App.

It may sound cliche,  young generation intends to get information from video instead of text according to the survey conducted in June, 2014, (http://www.levelsbeyond.com/consumersdemandbrandvideo/). And the use of video platform depends on the different purpose of uploading and sharing video.

For instance, user who is seeking to express him/herself would choose Youtube or instagram, on other hand, user who wants to share hoobies would prefer to niconico and Ustream. The succes of niconico and Ustream also because of the usability on smartphone and tablet deivce to share information in real time.

Besides, Vine and mixichannels are both good examples for letting user to upload, watch and share videos via mobile device.

Click: http://markezine.jp/article/detail/21400

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To utilize the advantage of video platform as a tool of advertising is now important. The use of platform depends on which user segment that company want to target. Thus, it may also interesting to approach users using snapchat and similar app in order to keep their small community instead of places being showing off.