“Adstir”(by united)’s connection with “Logicad”( a DSP provided by So-net Media Networks Co.,Ltd.) on RTB escalated bidding competition
By the connection with "Logicad", media that distribute advertisement via “AdStir” are able to receive bids from 18 DSP around the world. It’s expected that through a more varied bidding activity, the bidding competition would be more vigorous and revenues would be improved. On the other hand, advertisers those public advertisements via “Logicad” are possible to reach media held by “AdStir” that have more than 30billion monthly ad impression (in Jun. 2014). It’s expected that effectiveness of advertisements could be improved through ad distributions to places that match more with the users.
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